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One of the steps to being successful on your SEO campaign is to start looking into your brand’s citations online. Your website’s reputation has such a significant impact on your business’s online presence and brand identity.
Whether you’re just-starting-out your career in the SEO or digital marketing industry, you can’t deny that tools are essential to shaping your brand’s success online. An important thing to keep in mind is you have to select the best digital marketing tool that suits your needs and your goals. For this instance, which tool is actually the best to monitor any brand mentions if you’re just starting-off your citation cleanup campaign.
Check out our top seven on-page analysis tools for brand citation tracking in 2019:
SEMrush
SEMrush is probably one of the most well known online marketing tools on the planet. What it does is it allows you to do market research, technical SEO audit, manage social media strategy, track paid ads whether it be search or display, analyze for content, and PR management.
The tool lets you track keywords. You’ll also see how much you’ve improved or gone down on your rankings. It also enables you to compare these rankings to your competitors so you can be continuously updated of their rankings on search engines.
Of all the features SEMrush has to offer, the on-page SEO analysis and brand monitoring feature was probably the best.
The On-Page Analysis basically crawls your website and tells you your site score based on Google’s ranking factors. It will also point out where and how you can improve your site’s performance.
SEMrush’s Brand Monitoring tool searches the web for any mentions and/or citations of your brand. This is particularly handy if you’re trying to do full control of your brand’s reputation or clean and utilize mentions for citation building.
You can practically have most of the tools you’ll need under one platform.
Google Search Console
Search Console, formerly known as Webmaster Tools, is Google’s free tool for tracking your site’s performance in organic search results.
This tool is essential if you want to see how users search for your brand directly on Google, which of your pages are attracting clicks and which are not, how much clicks are you getting, how often users see you in the results, and your click-through rate.
If you’re having indexing issues and technical page issues, you can directly look at those matters with this tool and fix whatever needs fixing whether it be redirects, sitemap errors, or an unknown page crawled by the Google bot.
Moz On-Page Grader
If you’re trying to improve your external online citations and brand mentions, Moz’s Keyword Explorer is definitely an excellent tool to check out.
The tool is very easy to use and straightforward. This tool is ideal for professionals and business owners getting started on strategizing or simply checking out their website’s overall performance in terms of keywords.
Just enter your URL and discover the search volume of your brand keywords. Then enter those keywords on Google search. In there, you can start analyzing how Google shows your site to your users. From then on, you can start building a strategy to correct those mistakes(if there are any) and fix your online citations.
Ahrefs Keyword Explorer
Keywords will always be a part of anyone or any business’s SEO strategy whether it be Off-Page or On-Page, Ahrefs has an exceptionally good keyword explorer feature that lets you discover more keywords revolving around your niche which you can utilize to further optimize your site for a new blog post or a link building strategy.
Ahrefs’ Keyword Explorer tool can process keywords from ten different types of search engines, measure keyword difficulty and volume, show keywords from hundreds of other countries, and more.
Besides that, you can also do extensive research on you and your competitor’s keywords. Just enter their domain, and you’ll see a set of keyword and backlink reports about your competitor all in one page. Then use that data to analyze which keywords they’re using, and you’re currently not. The more you discover, the better.
Google Analytics
Google’s free website analytics tool might not be a part of anyone’s list, but it does, however, play an essential role in understanding user behavior which is a crucial factor in your On-Page SEO strategy. For this case, we’ll do a basic understanding of the user’s behavior on your brand keywords from organic search.
On Google Analytics, go to Acquisitions > All Traffic > Channels > Organic Search. In there, you can see a user behavior breakdown per keyword. On the behavior column, how high is the bounce rate? How long is the average session duration? How many pages/session?
Also read: 15 Google Analytics Tricks To Maximize Your Marketing Campaign
From this alone, you can see if users are really engaged when they visit your site by searching your brand keywords on search. If the bounce rate is high and while the ASD(Average Session Duration) and pages/sessions are low, then users might be looking for a different business with the same name as yours.
Woorank
Woorank is mostly an SEO and website analysis tool that provides in-depth information and statistics about your website to discover opportunities for further chances to optimize and improve rankings.
Simply enter your site’s URL and hit enter. You will then see a website report with three sections specifically about optimization statistics, promotion information, a measure of visitors, and traffic. You can start your citation cleanup by going through your referring domains and see all the websites that have ranked to you that have mentioned your site.
Ubersuggest
You might have heard of Ubersuggest mentioned from different articles about On-Page SEO. This tool is mainly for keyword research, but it does have a very cool feature where you can investigate further a single keyword from its difficulty score down to seeing your rankings from a specific country and language.
You can use this tool to investigate your citation keywords and check if the results are ranking the pages you want.
About Scarlet Dy
Scarlet Dy is a blogger and content writer. She enjoys creating quality articles on different niches, such
as email marketing, content marketing, and social media marketing. Her latest writeups focused on
the pros and cons when you buy domains with backlinks, how email marketing is still effective, and
how to plan a winning SMM strategy.