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Digital Marketing Tips
While we consider several vital factors while planning our strategies, we often end up overlooking small factors. But, one needs to understand that these are the factors that play the most crucial role in determining the success of any strategy or planning. One such factor that contains significant value and is overlooked by several marketers is Digital Marketing.
Digital marketing is currently on a boom, and it gained its due popularity in recent years. However, it has also been noted that marketers still underestimate the importance of this marketing technique.
On the other hand, digital marketing has become an integral part of several marketers around the globe. It is because, over the years, marketers have understood the importance of digital marketing and how it can help marketers to boost brand value. It is the reason digital marketing has taken up more than 54% of the marketing budget of organizations.
Digital marketing is of great significance and enables marketers to expand their brand horizons and reach out to new audiences. Not only this, it allows marketers to know the preferences of audiences. In other words, you can say that this marketing technique allows marketers to read people’s minds.
Digital Marketing Tips to Follow
It goes without saying that brands and organizations need to invest in digital marketing, in order to make their names more popular. With that in mind, we have curated a list of the top digital marketing tips and tricks that organizers use. You can incorporate these into your marketing and enjoy the benefits by yourself.
Make Your Website Mobile Friendly
Most people prefer using mobile phones for everything, including surfing your website. In fact, a study reveals that mobiles account for more than 53% of global web traffic. Not only this, a study conducted by the tech giant Google confirms that 49% of people wouldn’t want to purchase a product if they had a poor brand experience from your brand. Hence, you should first make your website mobile friendly.
Learn About Your Competitors
Next, always keep an eye on your competitors and what they are up to. It will help you stand apart from the competition and mark a difference in your business online. Research timely about your competitors, what they are doing, and the kind of digital marketing techniques they are using. Learning about them will help you know content, images, text, and keywords they are using. Make use of these factors and make them a bit different to stand apart.
Write Long Blogs
Blogs have always been considered a significant part of any marketing strategy. Well, if you have been writing blogs for your marketing purposes, start lengthening them. According to studies, longer blogs increase the success rate by nine times, and your chances of reaching new audiences grow. You will be surprised to know that the top-ranked content on Google is from 1,140 to 1,285 words. However, only 18% of organizations have written blogs that go above the length of 750 words. Hence, while writing blogs, set a target of around 1,200 words.
Email Marketing For the Win
Email marketing is one of the most impactful marketing techniques used by marketers around the world. The reason behind the popularity of this technique is the ROI one gets. One gets a return of around $36 for the one dollar spent; it calculates to 3600% of ROI. Hence, you should also include this technique in your marketing strategy. Begin with doing some changes in your strategy, such as sending a system-generated email to your subscribers, etc.
Interact Personally
While you communicate with your audiences or create content for your audience, make sure you communicate on a personal level. However, this might sound confusing; let us explain. While you are sending emails, customize them, address your audience, send them local deals according to their geography, etc. As per the data, sending personalized emails increases the transaction rates six times more than generic emails.
Leverage Remarketing
Another popular technique that you can use is remarketing. The tags ‘cookies’ that we see while browsing a website allow you to keep a track of your visitors and where they go over the internet. Data suggests that as many as 43% of users who are retargeted are more likely to purchase your product. Hence, make it a part of your marketing strategy now.
Post Content According to the Buyer’s Journey
When a person is visiting your website and is making up his mind to purchase your product, he will go through a journey that includes three phases. Hence, target those phases while you are writing the content and reaching out to them. These three phases are awareness, consideration, and decision. Guide your audience on your website, and direct the right content to them.
Run Ads on Facebook
Talking of the next trick, make use of the most popular social media platform for your marketing, and run ads on Facebook. We all know how popular Facebook is, and running ads on this social media platform is considered one of the most effective marketing techniques. Though Facebook allows users to run organic campaigns, you can spend some money and run paid ads.
Be Flexible
One of the most significant things you need to know about technology and technology trends is that they keep changing. While something is in trend right now doesn’t come with a guarantee of being in the trend forever. Hence, what is working for you today might not work for you tomorrow. Therefore, stay flexible with your strategies. Spend time researching today’s trends and modify your strategy accordingly.
Leverage Visual Components
Last but not least, always focus on including visual components in your strategy. Whether you are curating promotional emails or writing blog posts, always include a few visual elements to enhance them. Also, including videos, pictures, graphics, and other such elements keep your audience hooked and add value to your overall content. Needless to say that it would attract a larger audience.
It goes without saying that digital marketing is on a boom right now, and for all the right reasons. Better late than never, marketers have realized the value of digital marketing. With the correct usage of digital marketing, you can expand the reach of your business multiple times. Also, what if the involvement of digital marketing can help you change the fate of your business? Who knows?